When the 1970-71 academic year ended four York University
grads with high expectations and no particular career plans
decided to form a rock n' roll band. Guitarist Herb
Hilderley's job in traveling textbook sales led him along
highways throughout Northern Ontario. He came up with the name
for the band after seeing it plastered on signs everywhere he
drove: "We'll get a lot of free advertising." The name stuck
and a weekly practice schedule established at the National
Rehearsal Studios of Canada. The first week-long gig was at
the White Castle Hotel on Kingston Road in Scarborough,
Ontario. The band's repertoire included covers of favourite
songs (some old, some new), and a growing number of originals.
"Listen Jack" was the lead-off song at gigs.
Watch "Listen Jack" video on YouTube: